Released on: October 8, 2007, 10:58 pm

Press Release Author: Lion Brand Yarn Company

Industry: Apparel & Fashion

Press Release Summary: Lion Brand Yarn Company publishes a monthly synopsis of its
articles from its popular weekly e-newsletter.

Press Release Body: Manhattan, New York - October 6, 2007 - Lion Brand Yarn Company
(LionBrand.com) publishes the largest email newsletter for knitting and crochet
enthusiasts on the Internet, with over 800,000 subscribers receiving their weekly
dose of crochet, knitting and yarn news from Lion Brand. With such a significant
market share, the Lion Brand e-newsletter has established a reputation for
determining industry trends in knitting and crochet fashions, hot new trade books &
publications, popular yarns, and reporting on the latest charity organization and
yarn related news. As a service to the industry and knitting and crochet
enthusiasts, Lion Brand publishes a monthly synopsis of news from the previous month
's newsletters.

Here is the monthly news and trend synopsis from Lion Brand for August 2007:

- Articles featured in August included an introduction in the 8-3-07 issue to
\"Vanna\'s Choice\" , new line of Yarn created by Lion Brand Yarn in partnership with
Vanna White. On 8-10-07 Lion Brand Yarn introduced a new organic yarn called
\"Natures Choice\" which is grown and spun without the use of pesticides, herbicides
or other chemicals. The 8-10-07 issue also included articles about the Afghans for
Afghans charity and the Lion Brand presentation at the New York City chapter of the
Crochet Guild. The 8-17-07 issue featured a new story by Michelle Edwards titled
\"Sisterhood of the Needle\". The 8-24-07 issue featured \"Tips from the Lion Brand
Design Department\". In the 8-31-07 issue the featured article was about dying your
own yarns with natural dyes made from edible items.

- Patterns featured in August included three Afghans, a knit Easy Playtime Set for a
child, a crocheted baby beanie called \"Worms in the Grass\" and the knit Bubblegum
Baby Set, all made with the \"Vanna\'s Choice\" yarn. All six patterns appeared in the
8-3-07 newsletter. In the 8-10-07 issue three pattern were featured that used the
new \"Nature's Choice\" yarn. These included a \"Knit Baby Set\", a \"Crocheted Neck Tab
Button Vest\", and a \"Crocheted Cover-up/Cardigan\". The 8-17-07 issue had \"Back to
School\" themed patterns including two knit hooded sweaters, a \"Knit Naturally
Classic Vest\", and a \"Knit Cable Vest\". In the 8-24-07 issue patterns included a
\"Crochet Squares Afghan\", \"Boys Knit Striped Cardigan\" and "Not Your-Average-Granny
Crochet Scarf\".

- Books and publications featured in August included two \"Vanna\'s Choice\" titles in
the 8-3-07 issue. These included \"Heartfelt Gifts to Knit and Crochet\" and \"Color it
Beautiful Afghans\". The 8-17-07 issue featured Stefanie Japel\'s book \"Fitted Knits\".
The 8-24-07 issue featured a book on amigurami (the art of knitting and crocheting
stuffed animals) called \"Mr. Funky\'s Super Happy Crochet Wonderful\".

- Cable Stitches featured in August as part of an ongoing series were \"Honeycomb\" on
8-3-07, "Hugs and Kisses on 8-10-07", "Bonbons" on 8-17-07, "Large Cable and Eyelet"
on 8-24-07 and last but not least, the "Classic Cable and Rib" on 8-31-07.

Lion Brand archives all of its newsletters online. To view details for any of the
articles mentioned in this release, visit
http://cache.lionbrand.com/cgi-bin/newsletters.cgi and click on the date for the
newsletter you are interested in reading. The Lion Brand newsletter is a free weekly
service for knitting and crochet enthusiasts. Subscriptions are available online at:
http://cache.lionbrand.com/newsletterRequest.html.

About Lion Brand Yarn Company
Lion Brand Yarn Company is a 129-year-old entity and is America\'s oldest hand
knitting yarn brand. Founded in 1878, the company began operation in New York and
has been a leading supplier of quality hand knitting and crochet yarns ever since.
Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends
while consistently providing its customers with the highest quality product, service
and inspiration.

Media contact:
Ilana Rabinowitz
Lion Brand Yarn Company
34 West 15th Street
New York, NY 10011
(212) 243-8995 ext.51
Ilana@lionbrand.com

Web Site: http://lionbrand.com

Contact Details: Ilana Rabinowitz
Lion Brand Yarn Company
34 West 15th Street
New York, NY 10011
(212) 243-8995 ext.51
Ilana@lionbrand.com